Keyword selection is based on what people search for, search intent, relevance to your services, competition, and the potential value of the traffic. The goal is not simply to target high-volume keywords but to target searches that can bring the right audience.
Keyword selection is based on what people search for, search intent, relevance to your services, competition, and the potential value of the traffic. The goal is not simply to target high-volume keywords but to target searches that can bring the right audience.